Technology is the backbone of Imagelab.
Our stack of proprietary apps range from a large backend framework to manage day-to-day operations and production, through dozens of standalone e-commerce sites, down to consumer-facing self-transacting touchscreen kiosks installed in art museums throughout the United States. Our primary goal is to use technology to meet our needs, our clients' needs, and provide efficiency throughout the process.
Imagelab has developed a custom framework that provides an array of essential services to the company. This unique system is a critical operational asset that is key to many of our capabilities.
Some key areas of functionality:
Imagelab manages a custom image API that enables all Imagelab apps, including standalone client apps, to leverage image resources for an array of purposes. This API can programmatically render images custom framed to the user or the app’s specification. It can also render that image in a room setting or show various size iterations against a fixed scale.
Where appropriate, these images are also cached at AWS Cloudfront edge locations providing high availability and durability.
One of Imagelab’s core competencies is developing and managing custom print stores for clients. While we can support the integration of Imagelab products into third-party e-commerce platforms, where they are sold alongside other product types, there are fundamental advantages to having a bespoke and specialized web store focused exclusively on the prints and their custom options, and what should be a large selection of images to choose from.
For collections that are broad and diverse, having user navigation and product exploration tools specifically tailored for art and collections categories not only provides a higher quality user experience but promotes increased conversion rates and higher average orders.
Where staffing levels only allow for limited resources, Imagelab can save clients the overhead of web store maintenance and product management while providing an additional revenue stream at relatively low cost.
Imagelab web stores are routinely configured to process credit card transactions through our clients' payment gateways and merchant accounts. This reinforces Imagelab’s conviction that the web customer and the transaction best reside with the client. Imagelab operates only as the conduit for the sale.
Excited by their visitor experience, customers in-store are gratified to buy prints of the things they have seen. Although Imagelab provides short-run print products in small formats to stock in-store to satisfy that immediate urge, only so many images can be stocked. Some customers want other images, some want larger sizes, some want their prints framed, and some want the convenience of home delivery anyway. To address that demand, Imagelab has developed interactive, transactional touchscreen kiosks, installing and managing the operation of dozens of them over the past decade.
Imagelab’s kiosk fixtures generally incorporate a vertical 22'' touchscreen that allows users to browse a client's full image and product offering. Once an image is selected, the user can then customize the item to their specification (substrate, size, and frame).
As a fully end-to-end solution, these devices provide the user with the ability to complete the transaction using an integrated credit card reader. While revenue from the transaction flows to the client’s merchant account, the order data flows directly into the Imagelab system. All of this takes place with minimal involvement or oversight by the on-site store staff. This provides a sales channel with a small footprint, offering products that are difficult and costly to inventory on-site, all the while still taking advantage of the physical presence of the visitor.
There are situations where Imagelab’s standard system functionality does not meet the needs of a specific project. In those cases we will develop custom integrations to allow for a more efficient flow of data and information.
Imagelab provides its service clients with access to a comprehensive cloud-based client dashboard. This dashboard gives real-time insights into all aspects of their programs.